Investment company · Stockholm

We build and scale companies in e‑commerce and IT.

Platinum Invest owns, operates and develops e‑commerce businesses. Our own companies currently generate around SEK 400 million in annual revenue.

~400
MSEK annual revenue
10+
Years in e‑commerce
22×
Wristbuddys growth
#2
Ehandel.se 30×30×30
About Platinum Invest

Operators, not just capital.

We are a Stockholm‑based company with more than a decade of experience running and investing in e‑commerce and IT. We invest where we can contribute more than money: proven systems for growth, a broad network and hands‑on involvement in day‑to‑day work.

I

Operational ownership

We run e‑commerce at scale ourselves and take an active role in the companies we invest in – from strategy to execution.

II

Systematic scaling

Established processes for advertising, brand, logistics and financial control let us scale companies quickly and in a controlled way.

III

People first

We look beyond the numbers and invest in the people, products and ideas behind each company – for the long term.

#2On the list
Ehandel.se · 30 × 30 × 30 · 2026

Named among the future e‑commerce leaders.

Ehandel.se ranks Sweden’s young e‑commerce elite by revenue. Founders Jacob Andersson and Melvin Helgesson placed second on the list.

Portfolio

Our latest investments

Companies where we are operationally involved and have built the growth together with the teams.

E‑commerce · AccessoriesAcquired 2024

Wristbuddys

Premium watch straps sold direct to consumer. Revenue has grown from around SEK 5 million to SEK 110 million since the acquisition.

Revenue LTM
110 MSEK
EBITDA LTM
26.3 MSEK
Growth
22×
Exit
—
Visit wristbuddys.com ↗
E‑commerce · WaterAcquired 2024

PremiumWater

Pure drinking water for homes and offices. SEK 10 million invested in clean‑water projects.

Revenue LTM
20 MSEK
EBITDA LTM
5.4 MSEK
Invested
10 MSEK
Exit
—
Visit premiumwater.se ↗
How we work

Systematic steps to scale companies.

With tailored solutions, solid experience and an extensive network, we get companies ready for their next big step – or for a sale.

Analysis

We review the business, the numbers and the team to find the biggest levers.

Structure

Financial control, KPIs and processes in place so that growth is profitable.

Growth

Advertising, brand and channels are scaled with proven methods from our own companies.

Next step

The company is prepared for continued expansion, new markets or a structured exit.

Contact

Ready to take your company to the next level?

We are always interested in hearing about exciting companies and ideas in e‑commerce and IT – whether you are just getting started or already established.