About us

Entrepreneurs who invest.

Platinum Invest was founded by two entrepreneurs who have built e‑commerce at scale themselves. Today our companies generate around SEK 400 million a year.

Our philosophy

We look beyond the numbers.

Our investment philosophy differs from traditional investors and VC funds. We invest in the people, products and ideas that companies are built on.

Our commitment goes far beyond capital. We contribute deep expertise in e‑commerce and IT, established systems for growth and a network built over more than ten years in the industry – with a focus on long‑term value creation.

Founders

The team behind Platinum Invest

Melvin Helgesson

CEO & Founder

Melvin has extensive experience running and investing in e‑commerce and IT companies. His investment philosophy is about developing people and maximising long‑term value – looking beyond the numbers and investing in the people, products and ideas behind each company.

Ehandel.se 30 × 30 × 30 · 2026

Jacob Andersson

CFO & Founder

Jacob combines the CFO role with a strong focus on leadership and strategic growth. Through goal‑driven work with finance and KPIs, he ensures that the companies reach their long‑term targets. He is passionate about developing both individuals and organisations.

Ehandel.se 30 × 30 × 30 · 2026
#2On the list
Ehandel.se · 30 × 30 × 30 · 2026

Second place among the future e‑commerce leaders.

Jacob and Melvin were named by Ehandel.se as two of Sweden’s leading young e‑commerce entrepreneurs, placing second on the list, which is ranked by revenue.

Contact

Let’s take the first step together.

Tell us about your company or idea and we will get back to you.